Privacy Policy

1. Definitions & Interpretation

For purposes of this Privacy Policy:

2. Information We Collect

Personal Information You Provide

We may collect the following when you interact with us (e.g. via forms, discovery calls, or communications):

• Name
• Email address
• Phone number
• Company / Organization name
• Job title or role
• Mailing address
• Any other information you choose to provide when requesting services or messaging us

Usage Data & Automatically Collected Information

When you use our Website or digital services, we may automatically gather:

• IP address
• Browser and device type/version
• Time and date of visit
• Pages visited & actions taken
• Referring and exit pages
• Operating system
• Unique device identifiers
• Other diagnostic data

Cookies and Tracking Technologies

We use cookies, web beacons, tags, and scripts to collect information about how you use our Website, improve performance, and tailor user experience. Types include:

• Essential / Necessary Cookies (for login, authentication)
• Preference / Functionality Cookies (to remember settings)
• Analytics / Performance Cookies (to analyze traffic and usage)
• Advertising / Targeting Cookies (if applicable, to manage marketing efforts)

You may choose to disable cookies via browser settings, but some parts of the site may not function properly.

3. Use of Your Information

We use your information for purposes including, but not limited to:

• Providing and improving our services and Website operations
• Responding to inquiries, requests, or proposals
• Communicating updates, news, or marketing (you may opt out)
• Processing transactions and fulfilling service agreements
• Monitoring usage, performance, and security
• Analyzing data to improve user experience and marketing efforts
• Complying with legal obligations or defending legal rights
• Evaluating mergers, acquisitions, or business restructuring

4. Disclosure of Your Information

We do not sell or rent your personal information. We may share information in the following contexts:

• Service Providers / Vendors: to help us with hosting, payments, analytics, email delivery, etc.
• Affiliates: under the same privacy standards
• Business Transfers: if AM Catalyst undergoes merger, acquisition, or asset sale
• Legal & Compliance: when required by law, court order, or to protect rights
• With Your Consent: when you authorize it

We require that third parties respect your privacy and comply with obligations consistent with this policy.

5. Retention of Data

We retain personal data only as long as necessary for the stated purposes or as required by law.

Usage data may be stored for shorter periods for analytics unless retention is needed for security or legal reasons.

6. International Transfers

Your personal data may be transferred to and stored in locations outside your state or country. Where data is transferred, we will take reasonable steps to ensure it is treated securely and under adequate protections.

7. Your Rights (U.S. State Privacy Laws)

Depending on where you live, you may have rights such as:

• The right to know/access what personal data we hold about you
• The right to delete your personal data (subject to exceptions)
• The right to correct inaccuracies
• The right to opt-out of certain uses (e.g. marketing)
• The right not to be discriminated against for exercising privacy rights

To exercise those rights, contact us (see section below). We will respond in compliance with applicable laws (typically 30 to 45 days).

8. Email Communications & Marketing

If you receive marketing or informational emails from us, you may unsubscribe at any time via the unsubscribe link or by contacting us directly. We comply with the CAN-SPAM Act.

We may use third-party email service providers to assist with campaigns.

9. Security Measures

We implement technical and administrative safeguards to protect your personal information — such as encryption, access controls, and monitoring.

While we strive to protect your information, no system is fully secure, so absolute security cannot be guaranteed.

10. Children's Privacy

Our services are intended for businesses and adult users. We do not knowingly collect information from children under 13.

If we discover we have collected data from a minor without parental consent, we will delete it promptly.

11. Links to Third-Party Sites

Our Website may link to external sites not operated by us. We are not responsible for their content or privacy practices. We encourage reviewing their policies.

12. Changes to This Policy

We may update this Privacy Policy over time. We will post the updated version with a new effective Last Updated date.

We may also notify users by email or website banner when major changes occur. You are encouraged to review this policy periodically.

13. Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, you may contact: